Doing business through online media now increasingly an option, because the capital and operational costs are relatively small. You are also not bound by time and place, so they can do other work without having to wait the products you sell.
To facilitate customers in accessing the website, you should note the following:
1. Designing a redundant site. Legitimate uses animation, music, graphics, the site, but not too much. Based on the research, people were more interested in the site is simple. Decoration that is too busy to slow down the function of the site. Remember, Internet users are busy people, who want to get information quickly.
2. Filling the site with links or text that has nothing to do with the business. This will make the lazy visitors visiting your site. The text also do not overdo it. Just enough, according to the purpose of business or goods offered.
3. Creating a site that does not look professional or carelessly. In the online world you have less than 20 seconds to leave a first impression in the minds of visitors. Take advantage of the narrow time with the best.
4. Make prospective customers confused. If too many buttons on the site, the visitor gets confused. Moreover, if the buttons were strewn everywhere. Use any hints or simple base that was already proven to effectively guide visitors.
5. Putting your contact info in a place hard to find.
6. Rarely update the information. It’s the biggest mistake of doing business online. The business world growing all the time and you should be able to compensate. Update information periodically, at least once a week, ranging from photos, price, until other information about the goods offered.
7. Using a splash page. Splash page is the start page contains a logo that must be clicked in order to enter the site. This page is quite confusing for many Internet users.
8. Require visitors to download certain features. Do not install this feature so that visitors can only access the information. Many people consider this a waste of time.
9. Does not provide clear information if the prospective customer must fill out certain forms before making a purchase.
10. Send spam. Spam is a form of e-mail sent to many people without being asked. It’s annoying. People feel their privacy violated.
11. Changing the site address. Mutually address of the site will make you look inconsistent, let alone without notice. Customers so it should be looking for you anymore, or they think you’re out of business.
12. Ignoring the competition. It is fine if you focus your efforts to market, but do not let you miss from other competitors. You should note the efforts of competitors and develop your own strategy.
13. Merchandise mix that has nothing to do. You sell cookies and maternity clothes. Two things that have nothing to do. Customers will be confused, you actually want to sell what the heck? If you want to sell more than one type of goods, make a different site.
14. Creating a business category, name, or keywords that are too general. When this happens, you can lose to other entrepreneurs.
15. Use your creativity to bring something different, but do not also create categories that are too specific. For example selling “roasted venison dumplings spicy sweet flavor.” That instance name is not good.
16. Business locations in the house, does not mean your efforts do not need to get permission. Enroll and do not forget to pay taxes because of this obligation Indonesian citizen.
